Eco Friendly Building Solutions
ESD Marketing was established to promote and market green eco friendly building solutions to architects, building designers and interior designers. Over the past decade, there has been an increased demand from consumers and designers for better environmentally friendly building products. Many building product manufacturers are aware of the increased tension for change, unfortunately many green building products aren’t able to reach their target market, either through lack of consumer awareness of individual products or as a result of lack of awareness in the design and specification process.
New building products, technologies and systems although innovative, can sometimes seem different from normal convention or sometimes too complicated to assimilate into current building practice. This sometimes causes builders and contractors a certain level of uncertainness which results in dissuading the consumer from using these products.
As a result, the uptake of new green eco friendly building products and systems are not as common as we would expect throughout all our commercial and residential buildings.
Similarly, architects, building designers and interior designers are also aware of the increased tension for change. Unlike the building fraternity, designers are far more acutely aware of the need to incorporate these products and systems into today’s buildings. The difficulty with designers is the time it takes to research existing products, not to mention new products.
Manufactures are experts in their own fields and some are excellent marketers. However with the current explosion of new green eco building products, getting new building products and systems noticed can sometimes be difficult. We are aware that major fundamental shifts in construction methods and systems occur through demand of better products, legislation or through better design and specification. All of these factors are present in today’s market place. We are therefore poised for such a fundamental change. The aim of ESD Marketing is to bring together manufacturers and designers. This is the first key step in affecting fundamental change.
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